The experiment that has taken couple of months to finish. The idea was to come up with something creative for VOGUE Magazine cover without using professional equipment and photo studio. To show fashion and beauty through the lens in urban and street style environment. We have tried many locations among which: amusement parks, terraces of bars and restaurants, entrances of boutiques, open air museums and many more... All the shots have taken outdoors with the help of simple things such as: flash light on a smartphone, store signs and showcases, old cd disks, holographic skin and other improvised means. Another side of the project is to choose a regular person as a model for the project to get that natural, full of life and emotions, unpredictable result. I guess it's hard to tell that on all these pictures we've got the same woman!? We did our best to show that each person has a huge inner world that could be shown through photography. "Challenge yourself and fear nothing!"